Art Direction • Visual Design • Animation
THE CLIENT
California Department of Public Health (CDPH)
THE ASK
Art direction for an animated value story video for to commemorate the State of California’s swift and tactful pandemic response to the COVID-19 crisis // Collaborate with copywriter and animator to celebrate the department's innovations in a short video
PROJECT GOALS
Show California’s pandemic 2020-21 response through fun, relatable animations on a purposeful moving timeline to celebrate milestones, recognize seamless collaboration between multiple state organizations, and commemorate leading-edge technology advancements to drive testing and decrease infection rates.