UI/UX • Visual Design • Illustration
THE CLIENT
Devoción is revolutionizing coffee production. Founded in 2006, Devoción supports small Columbian farms and offers the fastest origin to roast timeline of only 10 days.
THE ASK
A Brookyln-based coffee roaster with storefront cafes throughout New York, Devoción needed to refresh their website to reflect their modern roasting ethos and business approach. In the era of Covid, they also wanted to bring more focus to their subscription model with an added subscription quiz and loyalty program.
PROJECT GOALS
Modernize user interface using Devoción brand guidelines // Create supplemental illustrations for updated infographics in the style of existing graphics // Design new flow for subscription quiz.
THE SOLUTION
Devoción's new website is all about rejuvenating their digital presence to be as modern and stately as their brick and mortar cafes. I pulled from their existing brand guidelines and leaned on the highlight colors to refresh the interface. I also created some new illustrations to match existing drawings the client wanted to retain.